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PLEASE NOTE: WE ARE CLOSED FROM THE 23 DEC. 2009 to 11JAN. 2010


Prima Lux Enterprises is situated in the heart of diamond country, Cullinan.

We are not only wholesale diamond dealers, but also offer an additional service to ensure visitors have the experience of a lifetime.

Guests are taken on a tour of a working diamond mine, either a surface or underground tour depending on their preference. After the tour, they are served lunch at a historic restaurant, before joining us for drinks and a fun and informative talk about cut and polished diamonds.

With twenty five years experience in the diamond industry, we are excited about sharing our knowledge with consumers. Being an independent company, we are free to purchase the best diamonds at the best prices from our associate diamond cutting factories in South Africa. This ensures a fair deal for the end user.

We are passionate about diamonds and proud of our excellent service. When people leave our showroom, they are informed, assured of a good deal and have a lasting impression of what our great country is all about: true excellence!

Kind regards
The Prima Lux Team

Seven Days a Week -10h00 - 16h00
Showroom, 1st Floor The Cullinan Jewell (directly above the Wimpy)
cnr Oak Avenue & Hotel Street
Cullinan

For more information or appointments:
Tel: +27 (0) 12 734 2930
Cell: 082 744 5026


Click on images to enlarge

Prima Lux Show Room Fire Opal & diamonds set in white gold

"Big girls need big diamonds." Elizabeth Taylor
"If God wanted us to bend over backwards he'd put diamonds on the floor!" Joan Rivers

10 natural black diamond and 1 white diamond

"I never worry about diets. The only carrots that interest me are the number of carats in a diamond." Mae West
"A diamond is a chunk of coal that is made good under pressure." Henry Kissinger

Solitaire unconventional cut

"Jewellery takes people's minds off your wrinkles." Sonja Henie
"The rarest things in the world, next to a spirit of discernment, are diamonds and pearls."
Jean de la Bruyere (translated from French)
"Kissing your hand may make you feel very, very good but a diamond and sapphire bracelet lasts forever" Anita Loos